Optimise Customer Insights to Drive Business Performance

CCS-CUO-A001-1

From $175.50 only

SkillsFuture Credit

UTAP Eligible

This advanced-level Critical Core Skills course focuses on optimizing customer insights to enhance business performance. Learners will explore how to develop a customer experience philosophy aligned with the organization’s objectives, implement effective customer experience strategies, and promote a customer-centric mindset across the organization. They will also learn how to address emerging trends and market shifts that could impact customer behavior and satisfaction. By applying real-world examples and frameworks, learners will gain practical skills to create strategies that meet customer needs, drive service excellence, and contribute to career growth in roles related to customer experience and business performance.

What you will learn

This course covers key strategies for optimising customer insights to drive business performance. It focuses on creating a customer-centric organisation that aligns customer experience with business goals and addresses emerging market trends. Learners will be able to:

Develop the organisation’s customer experience philosophy – Establish a customer experience strategy that aligns with the organisation’s goals, vision, and values.
Apply effective customer experience strategies – Balance business objectives with customer needs, designing impactful strategies for managing customer experience.
Promote a customer-oriented mindset – Champion customer-focused behaviours across the organisation to drive service excellence and empower employees to prioritise customer needs.
Identify emerging customer experience issues – Analyse industry trends, assess their impact on customer behaviour, and define metrics to monitor and improve customer experience.

Key skills include customer experience strategy development, customer journey mapping, stakeholder management, and trend analysis. Tools covered include frameworks for customer experience management and metrics for assessing service performance

Minimum Requirement

Education: Higher NITEC; GCE O; GCE A; Diploma graduates
Literacy/Numeracy level: WPLN Level 5

Course Details

Eligible Grant

SkillsFuture Credit
up to 70% WSQ funding
UTAP Eligible

Who Should Attend

Customer Experience Managers, Marketing Managers, Sales Managers, Business Analysts, Product Managers, Brand Managers, Customer Service Managers, Digital Marketing Managers, Market Research Analysts, Business Development Managers.

Course Duration

14 hours

Mode of Delivery

Synchronous e-Learning
In-person Classroom

Accessibility

Our location is wheelchair accessible

Course Reference Number

TGS-2024048225

Funding Validity Period

13 Aug 2024 – 25 Sep 2025

Why train with SSA Academy

One of the appointed training providers by SkillsFuture Singapore (SSG) for Critical Core Skills (CCS) framework
Over 35 years of experience in workplace skills training
Over 15 years of working closely with SSG
Extensive pool of trainers with wealth of experience
Customisation of course content to suit organisational needs*
Won numerous awards for Operational Excellence and Overall Business Performance

*Terms and conditions apply

Course Fee

Fees for course starting 1 Jan 2024 onwards

SELF-SPONSORED		SMEs	NON-SMEs		Full Course fee (Before GST)	Full Course fee (Include GST)
Singaporeans 21-39 yrs old Permanent Residents ≥ 21 yrs old & LTVP+	Singaporeans ≥ 40 yrs old	Singaporeans Permanent Residents ≥ 21 yrs old & LTVP+	Singaporeans 21-39 yrs old Permanent Residents ≥ 21 yrs old & LTVP+	Singaporeans ≥ 40 yrs old
Course Fee Funding 50%	Course Fee Funding 70%	Course Fee Funding 70%	Course Fee Funding 50%	Course Fee Funding 70%
$265.50	$175.50	$175.50	$265.50	$175.50	$450	$490.50