Event description
Jumpstart your business with our comprehensive workshop series, tailored for budding entrepreneurs. Learn business planning with digital tools like Miro and Trello, explore e-commerce essentials with Shopify and Canva, dive into digital marketing with Canva and HubSpot, and enhance customer engagement using Mailchimp and Salesforce. This series equips you with essential digital skills to plan, launch, and grow your business effectively.
Workshop Highlights
Workshop #1: Digital Tools for Business Planning
• Components and structure of a business plan
• Digital tools – for brainstorming and ideation (i.e. Miro)
• Digital tools – to organize tasks, set deadlines and track progress (i.e. Trello)
• Digital tools – for collaborative document creation, spreadsheet analysis, slide presentations, survey and cloud storage (i.e. Google Workspace/ Google Drive)
Workshop #2: E-commerce Essentials
• E-commerce fundamentals
• Platforms for e-commerce (i.e. Shopify)
• Website design using digital tools (i.e. Canva)
Workshop #3: Digital Marketing Fundamentals
• Digital marketing channels
• Content and social media marketing
• Tools for content ideation, creation and distribution (i.e. Canva, Buffer, HubSpot)
• Paid advertising, analytics and conversion optimization
Workshop #4: Customer Retention and Engagement
• Digital tools for customer segmentation and email marketing personalization (i.e. Mailchimp, MailerLite, Brevo)
• Digital CRM tools for effective customer relationship building (i.e. Salesforce, Hubspot)
