Event description
“Have you ever envisioned launching your own venture? If so, ‘Entrepreneurship Essentials’ is precisely the course you’ve been waiting for.
Designed explicitly for those with an ambitious spirit, this course delves deep into the intricacies of starting a business. From initial brainstorming to practical execution, you’ll acquire the knowledge and tools required to transform your entrepreneurial aspirations into a tangible, successful reality.
Workshop Highlights:
Wednesday, 25 October 2023
Workshop #1: Digital Tools for Business Planning
•Components and structure of a business plan
• Digital tools – for brainstorming and ideation (i.e. Miro)
• Digital tools – to organize tasks, set deadlines and track progress (i.e. Trello)
• Digital tools – for collaborative document creation, spreadsheet analysis,
slide presentations, survey and cloud storage (i.e. Google Workspace/ Google Drive)
Workshop #2: E-commerce Essentials
• E-commerce fundamentals
• Platforms for e-commerce (i.e. Shopify)
• Website design using digital tools (i.e. Canva)
Thursday, 26 October 2023
Workshop #3: Digital Marketing Fundamentals
• Digital marketing channels
• Content and social media marketing
• Tools for content ideation, creation and distribution (i.e. Canva, Buffer, HubSpot)
• Paid advertising, analytics and conversion optimization
Workshop #4: Customer Retention and Engagement
• Digital tools for customer segmentation and email marketing personalization (i.e. Mailchimp, MailerLite, Brevo)
• Digital CRM tools for effective customer relationship building (i.e. Salesforce, Hubspot)
