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Learn & Apply – Digital Marketing (Synchronous e-learning)

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Learn & Apply – Digital Marketing (Synchronous e-learning)

Register Now
Learn & Apply – Digital Marketing  (Synchronous e-learning)

Overview

Recommended for Operational Staff

Eligible Grant

  • SkillsFuture Credit
  • SSG Training Grant

Course Description

In response to the increasing demand for Digital Marketing professionals, SSA Academy is pleased to offer a comprehensive 5-day “Learn & Apply – Digital Marketing” course curated to ensure that learners can confidently apply what they learn to their work situation. Besides learning the principles, theories, trends, and practices of Digital Marketing, by incorporating a project-based learning component, the knowledge and skills gained are directly applied to the work or personal situation throughout the duration of the course. Each learning unit involves practical hands-on application that cumulates to a Digital Marketing Campaign Plan at the end of the course.

The course’s Learn -> Practice -> Apply -> Review (LPAR) active learning approach ensures that you are always engaged during the course and will be able to confidently apply what you learned directly to your own situations.

Given the course’s learning approach, our trainers are selected for their real-world experience in managing digital marketing campaigns. You will, therefore, benefit from our trainers’ sharing of practical tips and real-world challenges managing a digital marketing campaign.

Learning Outcomes

By the end of the course, you should be able to:

  • Explain the key concepts of digital marketing and digital marketing channels.   
  • Follow organisational data privacy policies. 
  • Conduct performance metrics for each of the 5 identified digital marketing channels. 
  • Conduct routine keyword discovery, expansion and optimisation for Search Engine Optimisation (SEO). 
  • Monitor SEO performance of the business/company website. 
  • Monitor performance progress of Pay-per-click (PPC) bids. 
  • Employ web analytics to monitor performance progress of Search Engine Marketing (SEM). 
  • Collate information for digital content suited for target markets. 
  • Track performance of content marketing campaigns. 
  • Identify trending topics across online communities and forums. 
  • Create and update information to the company’s contact database. 
  • Track the performance of an email campaign. 
  • Create a digital marketing plan for the organisation/company. 

Mode of Delivery

  • Synchronous e-Learning
  • Asynchronous e-Learning

Course Duration

  • 40 hours over 5 days including 2 hours of asynchronous e-learning

Course Fee

Singaporean (Including GST) Full course fee (Before GST)
Self-Sponsored 21-39 years old / Permanent Residence > 21 years old > 40 years old
$582.60 $262.60 $1,180.00

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