Discover key digital marketing concepts through our unique Learn, Practice, Apply, and Review (LPAR) Approach and effectively execute your digital marketing campaigns.

Each learning unit involves a practical hands-on application that guides you in crafting your own Digital Marketing Campaign Plan by the end of the 5-day course, directly applying what you’ve learned to your organisation’s digital marketing situations. 

What you will learn

By the end of the course, you should be able to:

• Explain the key concepts of digital marketing and digital marketing channels.   
• Follow organisational data privacy policies. 
• Conduct performance metrics for each of the 5 identified digital marketing channels. 
• Conduct routine keyword discovery, expansion and optimisation for Search Engine Optimisation (SEO). 
• Monitor SEO performance of the business/company website. 
• Monitor performance progress of Pay-per-click (PPC) bids. 
• Employ web analytics to monitor performance progress of Search Engine Marketing (SEM). 
• Collate information for digital content suited for target markets. 
• Track performance of content marketing campaigns. 
• Identify trending topics across online communities and forums. 
• Create and update information to the company’s contact database. 
• Track the performance of an email campaign. 
• Create a digital marketing plan for the organisation/company.