New

Basic Social Media Marketing

From $110.20 only

SkillsFuture Credit Eligible

New

Basic Social Media Marketing

From $110.20 only

SkillsFuture Credit Eligible

Basic Social Media Marketing

Design effective social media campaigns for optimal results.

This course will enable you to hone your digital literacy skills and afford you with resources to contribute actively to the organisation. This will help you promote your organisation online via social media. With practical applications, you will have the opportunity to use social media platforms particularly Facebook, Instagram, and LinkedIn in creating ads and analysing the performance of the ads.

What you will learn


• Types of cyber security risks in social media
• Responsibilities of social media marketers in line with privacy policies
• Difference between posts vs adverts
• Exploring social media platforms: Facebook, LinkedIn, Instagram
• Setting up your FB page, LinkedIn campaign manager, and Instagram professional page
• Create ads on social media platforms
• Websites that can help you with your creatives
• Tips for creating captions for your post
• Communication channels used by your audience
• Analyse audience engagements from the 3 social media platforms

Hands-on Training

You will produce 4 Work-Related Projects which you can use immediately at your workplace:

• List of Dos and Don’ts in Social Media Marketing
• Setting Up Organisation’s Facebook Page.
• An Illustration with Relevant Caption/s.
• A Simple Analysis of Audience Engagement.

Course Details

Eligible Grant

  • SkillsFuture Credit
  • up to 70% WSQ funding

Who Should Attend

Working adults who seek to find fresh ways to manage, respond and/or anticipate change at their workplaces.

Course Duration

14 hrs

Mode of Delivery

  • In-person Classroom

Course Reference Number

TGS-2022017098

Funding Validity Period

28 Nov 2022 - 27 Nov 2024

Why train with SSA Academy

  • One of the appointed training providers by SkillsFuture Singapore (SSG) for Critical Core Skills (CCS) framework
  • Over 35 years of experience in workplace skills training
  • Over 15 years of working closely with SSG
  • Extensive pool of trainers with wealth of experience
  • Customisation of course content to suit organisational needs*
  • Customisation of course content to suit organisational needs*
  • Won numerous awards for Operational Excellence and Overall Business Performance
*Terms and conditions apply

Course Fee

SELF-SPONSORED SMEs NON-SMEs Full Course Fee
Singaporeans
21-39 yrs old
Permanent Residents
≥ 21 yrs old & LTVP+
Singaporeans
≥ 40 yrs old
Singaporeans
Permanent Residents
≥ 21 yrs old & LTVP+
Singaporeans
21-39 yrs old
Permanent Residents
≥ 21 yrs old & LTVP+
Singaporeans
≥ 40 yrs old
Course Fee Funding
50%
Course Fee Funding
70%
Course Fee Funding
70%
Course Fee Funding
50%
Course Fee Funding
70%
$168.20 $110.20 $110.20 $168.20 $110.20
$313.20

All prices are inclusive of 8% GST. GST is computed based on full course fee.

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