Design effective social media campaigns for optimal results.

This course will enable you to hone your digital literacy skills and afford you with resources to contribute actively to the organisation. This will help you promote your organisation online via social media. With practical applications, you will have the opportunity to use social media platforms particularly Facebook, Instagram, and LinkedIn in creating ads and analysing the performance of the ads.

What you will learn

• Types of cyber security risks in social media
• Responsibilities of social media marketers in line with privacy policies
• Difference between posts vs adverts
• Exploring social media platforms: Facebook, LinkedIn, Instagram
• Setting up your FB page, LinkedIn campaign manager, and Instagram professional page
• Create ads on social media platforms
• Websites that can help you with your creatives
• Tips for creating captions for your post
• Communication channels used by your audience
• Analyse audience engagements from the 3 social media platforms

Hands-on Training

You will produce 4 Work-Related Projects which you can use immediately at your workplace:

• List of Dos and Don’ts in Social Media Marketing
• Setting Up Organisation’s Facebook Page.
• An Illustration with Relevant Caption/s.
• A Simple Analysis of Audience Engagement.