Design effective social media campaigns for optimal results.

This course will enable you to hone your digital literacy skills and afford you with resources to contribute actively to the organisation. This will help you promote your organisation online via social media. With practical applications, you will have the opportunity to use social media platforms particularly Facebook, Instagram, and LinkedIn in creating ads and analysing the performance of the ads.

What you will learn

• Types of cyber security risks in social media
• Responsibilities of social media marketers in line with privacy policies
• Difference between posts vs adverts
• Exploring social media platforms: Facebook, LinkedIn, Instagram
• Setting up your FB page, LinkedIn campaign manager, and Instagram professional page
• Create ads on social media platforms
• Websites that can help you with your creatives
• Tips for creating captions for your post
• Communication channels used by your audience
• Analyse audience engagements from the 3 social media platforms

Hands-on Training

You will produce 4 Work-Related Projects which you can use immediately at your workplace:

• List of Dos and Don’ts in Social Media Marketing
• Setting Up Organisation’s Facebook Page.
• An Illustration with Relevant Caption/s.
• A Simple Analysis of Audience Engagement.

Course Details

Eligible Grant

SkillsFuture Credit
up to 70% WSQ funding

Who Should Attend

Working adults who seek to find fresh ways to manage, respond and/or anticipate change at their workplaces.

Course Duration

14 hrs

Mode of Delivery

In-person Classroom

Course Reference Number

TGS-2022017098

Why train with SSA Academy

One of the appointed training providers by SkillsFuture Singapore (SSG) for Critical Core Skills (CCS) framework
Over 35 years of experience in workplace skills training
Over 15 years of working closely with SSG
Extensive pool of trainers with wealth of experience
Customisation of course content to suit organisational needs*
Customisation of course content to suit organisational needs*
Won numerous awards for Operational Excellence and Overall Business Performance

*Terms and conditions apply

Course Fee

SELF-SPONSORED		SMEs	NON-SMEs
Singaporeans 21-39 yrs old Permanent Residents ≥ 21 yrs old & LTVP+	Singaporeans ≥ 40 yrs old	Singaporeans Permanent Residents ≥ 21 yrs old & LTVP+	Singaporeans 21-39 yrs old Permanent Residents ≥ 21 yrs old & LTVP+	Singaporeans ≥ 40 yrs old
Course Fee Funding 50%	Course Fee Funding 70%	Course Fee Funding 70%	Course Fee Funding 50%	Course Fee Funding 70%
$168.20	$110.20	$110.20	$168.20	$110.20