This WSQ course equips learners with vital skills and techniques that would enhance plan formulation to manage and communicate key information to various stakeholders during a public relations crisis. Learn how to establish key messages, while also providing knowledge about designing, developing, and executing a PR crisis communication plan that would align with the organisation’s needs and regulatory requirements. 

At the end of this PR course, the learner will be able to: 

• determine the key roles and responsibilities of different stakeholders during crises.
• establish alignment of the crisis communication roadmap with the organisation’s business continuity plan.
• draft a crisis communication plan in a timely manner based on verified and evaluated information.
• use appropriate tools and techniques when communicating crisis information to relevant stakeholders.
• utilise the organisation’s communication system to disseminate key information to customers when there is a breakdown in service delivery.
• review and improve the crisis communication plan in keeping with the organisation’s ongoing business strategies.

16 hours (2 days)