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Managing the Media in a Crisis

Managing the Media in a Crisis

Managing the Media in a Crisis

Overview

Recommended for Operational Staff

Eligible Grant

  • SkillsFuture Credit
  • Skillsfuture Enterprise Credit

Course Description

This WSQ course equips learners with vital skills and techniques that would enhance plan formulation to manage and communicate key information to various stakeholders during a public relations crisis. Learn how to establish key messages, while also providing knowledge about designing, developing, and executing a PR crisis communication plan that would align with the organisation’s needs and regulatory requirements. 

Learning Outcomes

At the end of this PR course, the learner will be able to: 

  • determine the key roles and responsibilities of different stakeholders during crises.
  • establish alignment of the crisis communication roadmap with the organisation’s business continuity plan.
  • draft a crisis communication plan in a timely manner based on verified and evaluated information.
  • use appropriate tools and techniques when communicating crisis information to relevant stakeholders.
  • utilise the organisation’s communication system to disseminate key information to customers when there is a breakdown in service delivery.
  • review and improve the crisis communication plan in keeping with the organisation’s ongoing business strategies.

Mode of Delivery

  • Synchronous e-Learning
  • In-person Classroom

Course Duration

16 hours (2 days)

Course Fee

Course fee starting 1 January 2023 to 31 December 2023

SELF-SPONSORED SMEs NON-SMEs
Singaporeans
21-39 yrs old
Permanent Residents
≥ 21 yrs old & LTVP+
Singaporeans
≥ 40 yrs old
Singaporeans
Permanent Residents
≥ 21 yrs old & LTVP+
Singaporeans
21-39 yrs old
Permanent Residents
≥ 21 yrs old & LTVP+
Singaporeans
≥ 40 yrs old
Course Fee Funding
50%
Course Fee Funding
70%
Course Fee Funding
70%
Course Fee Funding
50%
Course Fee Funding
70%
$232.00 $152.00 - - -

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