Overview

Eligible Grant

SkillsFuture Credit
Skillsfuture Enterprise Credit

Course Description

This WSQ course enables learners to understand the foundations of Public Relations campaign development in a fast-moving social media environment. This training will provide the ability to design and execute a PR campaign, while also evaluating its effectiveness for future improvement and implementation. This would allow for the efficient management of the corporate and social reputation of organisations.

Learning Outcomes

By the end of this PR course, learners should be able to:

establish the key elements of a PR campaign plan.
develop a sound PR campaign plan in a timely manner for implementation.
use appropriate tools and strategies, specifically social media, to maintain the organisation’s corporate image, especially in a crisis.
review and improve the PR campaign plan based on its effectiveness and social feedback.

Mode of Delivery

In-person Classroom

Course Duration

16 hours (2 days)

Course Fee

Course fee starting 1 January 2023 to 31 December 2023

SELF-SPONSORED		SMEs	NON-SMEs
Singaporeans 21-39 yrs old Permanent Residents ≥ 21 yrs old & LTVP+	Singaporeans ≥ 40 yrs old	Singaporeans Permanent Residents ≥ 21 yrs old & LTVP+	Singaporeans 21-39 yrs old Permanent Residents ≥ 21 yrs old & LTVP+	Singaporeans ≥ 40 yrs old
Course Fee Funding 50%	Course Fee Funding 70%	Course Fee Funding 70%	Course Fee Funding 50%	Course Fee Funding 70%
$232.00	$152.00	-	-	-

Self-Sponsored Company-Sponsored

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Overview

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