New

Managing PR Campaign in a Pervasive Social Media World

Managing PR Campaign in a Pervasive Social Media World

Managing PR Campaign in a Pervasive Social Media World

Overview

Recommended for Operational Staff

Eligible Grant

  • SkillsFuture Credit
  • Skillsfuture Enterprise Credit

Course Description

This WSQ course enables learners to understand the foundations of Public Relations campaign development in a fast-moving social media environment. This training will provide the ability to design and execute a PR campaign, while also evaluating its effectiveness for future improvement and implementation. This would allow for the efficient management of the corporate and social reputation of organisations. 

Learning Outcomes

By the end of this PR course, learners should be able to:

  • establish the key elements of a PR campaign plan.
  • develop a sound PR campaign plan in a timely manner for implementation.
  • use appropriate tools and strategies, specifically social media, to maintain the organisation’s corporate image, especially in a crisis.
  • review and improve the PR campaign plan based on its effectiveness and social feedback.

Mode of Delivery

  • In-person Classroom

Course Duration

16 hours (2 days)

Course Fee

Course fee starting 1 January 2023 to 31 December 2023

SELF-SPONSORED SMEs NON-SMEs
Singaporeans
21-39 yrs old
Permanent Residents
≥ 21 yrs old & LTVP+
Singaporeans
≥ 40 yrs old
Singaporeans
Permanent Residents
≥ 21 yrs old & LTVP+
Singaporeans
21-39 yrs old
Permanent Residents
≥ 21 yrs old & LTVP+
Singaporeans
≥ 40 yrs old
Course Fee Funding
50%
Course Fee Funding
70%
Course Fee Funding
70%
Course Fee Funding
50%
Course Fee Funding
70%
$232.00 $152.00 - - -

Contact Us


Download our e-brochure today!

    By clicking Download, you agree to our Privacy Policy.