This course enables learners to understand the foundations of PR campaign development in a fast-moving social media environment. They will be able to start using these building blocks to design and execute a campaign and evaluate its effectiveness for future improvement and implementation.

Learners will acquire the knowledge thinking and practical skill to help manage the corporate and social reputation of their organisations.

By the end of the course, learners should be able to:

• establish the key elements of a PR campaign plan.
• develop a sound PR campaign plan in a timely manner for implementation.
• use appropriate tools and strategies, specifically social media, to maintain the organisation’s corporate image, especially in a crisis.
• review and improve the PR campaign plan based on its effectiveness and social feedback.

16 hours (2 days)