This course enables learners to acquire skills to support the efforts of the team in developing distinctive Marcom plans. The learners will also be taught to monitor and evaluate the effectiveness of the tools and vehicles used to enhance communication with the stakeholders and enrich customer experience (CX).

At the end of the course, the learner will be able to:

• establish the fundamentals of a marketing communication plan relevant to the stakeholder.
• gather and organise information on various media alternatives available.
• determine and explain the benefits and limitations of different Marcom variables and media options.
• review marketing communications planning to support CX enhancement efforts.

16 hours (2 days)