In today’s day and age, organisations are utilising the power of technology to drive success, making digital customer experience a priority. This course is designed to help you create an exceptional digital customer experience through email, social media, and other online engagement platforms that are available today.

What you will learn

• Determine the appropriate organisational resources to use when engaging with customers over various platforms.
• Optimise the use of organisational resources when engaging customers over the key digital platforms.
• Demonstrate professional etiquette and use principles of effective communication when engaging customers over the key digital platforms.
• Use and maintain a customer service knowledge base to engage customers effectively.
• Adhere to the requirements of PDPA when using the customer service knowledge base.
• Escalate feedback received over digital platforms according to the organisation service standards.